Although ultimately negotiated as a commodity, media today is anything but. Each vehicle within each medium has an intrinsic value that must be analyzed against the goals and objectives of a specific campaign. As such, all media is executed by our senior buyers, who average 14 years of buying experience. They have a detailed understanding of the media plan’s objectives as our buyers play an active role in plan development. KSM’s buyers also have media relationships that have been developed over thousands of buys over the past 40+ years, giving clients a distinct advantage during this critical time. It’s these types of relationships and their collective experience that help secure not only the lowest rates and outstanding packages, but also lead to first options on unique opportunities and other strategic media options.