Current Survey
Is this the year of Mobile?
Yes
63.89%
No
20.83%
Maybe
15.28%
Previous Surveys
Have we seen the death of the :30 TV spot?
Yes
28.31%
No
60.85%
Maybe
10.85%
Is the importance of newspaper overvalued by retailers?
Yes
77.27%
No
9.09%
Maybe
13.64%
Is there still a place for branding in today's advertising economy?
Yes
68.71%
No
23.81%
Maybe
7.48%
Will measurement standards lead to a universal TRP?
Yes
20.83%
No
66.67%
Maybe
12.5%
Do sports team sponsorships carry real value?
Yes
64.6%
No
23.01%
Maybe
12.39%
Are social networks' brand advice stronger than advice from friends?
Yes
20.19%
No
68.27%
Maybe
11.54%
Does your company use Twitter?
Yes
47.73%
No
48.64%
Maybe
3.63%
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