Jon Lichter brings over 20 years of media research and planning experience to KSM. His expertise lies in the ability to turn media into a competitive advantage for our clients. While at KSM, Jon has earned several promotions and is now a Partner.

Jon's primary role is to oversee the formation of client media and market research plans, strategies and programs. His experience across a multitude of business categories is a big driving force behind our clients’ success.

Jon is also one of KSM’s leading “big picture” people. His tireless pursuit of ideas that stretch the limits of traditional media greatly contributes to clients’ ROI. Often when a plan is “finished”, he encourages groups to dig deeper—“Find the strongest insights”… “Don’t settle for conventional thinking”…“Go beyond the facts and figures”…“Seek out the best way to engage consumers.”

Jon holds degrees in Russian and Economics from Middlebury College and began his career in the research department at Vitt Media International in New York.