Mel Greve began her career at EURO RSCG Tatham as an Assistant Buyer and quickly rose through the ranks, eventually earning the title of Broadcast Supervisor. Responsible for training buyers in the department, Mel was also the Market Specialist for several markets.

Mel joined KSM in early 2003 and began to build what has become one of the industry’s strongest negotiating teams. With buyers averaging 14 years of experience, she leads a senior department of over 20 buyers who are continually involved in nearly every U.S. market. Leading the broadcast department at one of the country’s very first pioneering and most respected media companies, she and her team have tremendous experience across business categories.

Additionally, Mel’s responsibilities include managing client and station relations, CPP development, buyer market negotiation supervision and post buy analysis.

A graduate of Northern Illinois University, Mel earned degrees in Communications and Psychology.