State of Media Vol. 9 issue 2

KSM's final State of Media for 2017 features the emergence of live TV streaming, the evolution of couponing, the battle between AM/FM radio and streaming services, the rise of 21st century experiential marketing, and more.

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Advanced Capabilities of Linear TV

It is no secret that the state of traditional TV has undergone seismic shifts in the past decade, and recent technology updates are attempting to capitalize on new data applications within the time-tested linear TV platform.

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State of Media 2017 vol. 9 issue 1

This edition focuses on the evolution of media measurement, presidential brands, 2017 CES, native TV ads, connected cars and NCAA's college football playoff


How are voters influenced by political marketing?

Our recent study provides useful findings for both political marketers and those looking to avoid the noise.

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Recapping the latest marketing and advertising trends

Our State of Media archives house a plethora of findings about what to watch in media right now.

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Key to Opting Out of Personalized Ads

It has been seen countless times, yet it may be the advertising industry’s best-kept secret. What exactly is that small turquoise triangle, often in the upper right corner, that appears in many online ads?

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Ad-blockers are terrifying companies

There's a battle raging over the Internet right now — one that pits a multibillion-dollar industry against a few lines of code.

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